Currently the Huggins Racing Team is not sponsored by anyone. Huggins Racing is, however, looking for a marketing partner(s),with whom they can help to increase the interest in local racing. By contributing to the Huggins Racing Team, a marketing partner could realize increased awareness of their products and services, by advertising on one, or all, of the Huggins Racing Team cars that race at Hardeeville Motor Speedway. The members of the Huggins Racing Team could also be available for Special Events from time to time to show off the car and meet the team members, while actively promoting the partner(s) product or services. There is plenty of documented evidence that race fans are very aware of the advertising seen at the race track, both on the cars, and on the track, and the race fans are very likely to base purchasing decisions based on these same advertisements.The following is 1999 fan demographic information collected from a local track in Savannah, GA. Notice that 88% of people polled recognize track sponsors, and 82% actively support track sponsors. We are still in the process of getting figures from Hardeeville, since it is a brand new track.

 
Fan Demographics for Oglethorpe Speedway Park
Attendance Figures for 1999 53,765
Estimated Atendance for 2000 75,000+
   
Male Fans 53%
Female Fans 47%
   
Average Age  
Under 12 12%
13-18 17%
19-34 31%
35-49 25%
50-64 10%
65 & Over 5%
   
Married 77%
Have Children 71%
Own Home 81%
Own Car 94%
   
Education  
High School Graduate 94%
Some College or Vocation 63%
College Graduate 32%
   
Employment  
Laborer 57%
Supervisor 19%
Management 15%
Business Owner 8%
   
Recognize Track Sponsors 88%
   
Support Track Sponsors 82%
   
Events Attended  
1 per Year 6%
2-4 33%
5-10 44%
11 or more 16%

All original artwork and concepts ã Copywright 2001 Huggins Racing, Inc.â All Rights Reserved